Guide to Betting at Newbury
Newbury Racecourse stages some of the finest quality racing in Britain, both on the flat and over jumps. Newbury betting ranges from the Group 1 Lockinge Stakes on the flat to the valuable Ladbrokes Trophy over fences.
William Hill promotions include the best Newbury odds and ante-post prices. There are also special offers and price boosts for all the top Newbury races throughout the year.
Betting at Newbury – The Big Meetings
Newbury holds around 30 race days per year from February through to December. The Ladbrokes Trophy, formerly the Hennessy Gold Cup, is the highlight of the two-day Ladbrokes Winter Carnival meeting in November.
The Betfair Hurdle is the big Newbury betting race in February on a card that also features the Denman Chase and the Game Spirit Chase.
Michigan is set to launch online sports betting this Friday Jan. 'The MGCB team worked closely with the Lac Vieux Desert tribe and PointsBet to wrap up regulatory requirements for online sports betting in time for the initial launch,' said Richard S. Kalm, MGCB executive director. When live sports betting was first introduced, it was typically only available for major events in the most popular sports. These days, however, the biggest betting sites offer in play betting for a wide range of. Michigan has officially launched online and mobile sports betting, this includes William Hill's online platform. William Hill is licensed and legal in the state of Michigan and you can bet right at this very moment with one of the top sportsbooks in the world. You can also get a huge sign-up bonus when you use code 'LINEUPSRF'. With live betting, William Hill puts you in the hot seat during the action. What is in-play betting? In-play betting, also known as live betting or run betting, is the process of placing a bet during an event. This could be, for example, during a football match, horse race, golf tournament, or any event that carries a betting.
The Challow Novices' Hurdle takes place at the end of December and is the only Grade 1 National Hunt race staged at Newbury.
The Greenham Stakes is the feature event of the two-day Spring Trials weekend towards the end of April. There's also a two-day meeting in May, which features Newbury's only Group 1 flat race, the Lockinge Stakes.
Newbury Betting – The Big Races
The flat racing season at Newbury begins with important 1,000 and 2,000 Guineas trials. The Fred Darling Stakes for fillies and Greenham Stakes for colts both have an impact on the Classic betting.
The 1m Lockinge Stakes was given Group 1 status in 1985 and is open to horses aged four years and upwards. Other significant Newbury races on the flat include the Group 2 Hungerford Stakes, which is one of the top 7f races of the season.
There are several important two-year-old races at Newbury, including the Group 2 Mill Reef Stakes over 6f. The Haynes, Hanson and Clark Conditions Stakes and the Horris Hill Stakes are other races for juveniles with Classic potential.
The Weatherbys Super Sprint was first run in 1991, a two-year-old conditions race over 5f. The weight each horse shall carry is dictated by its price at the sales. The race was devised by Lord Carnarvon and Richard Hannon Senior, the latter going on train the winning horse on seven occasions.
The highlight of the National Hunt season at Newbury is the Grade 3 Ladbrokes Trophy in November.
This is one of the most prestigious handicap chases in racing and Newbury odds are published as soon as the entries are announced. It has often attracted top-class chasers and can influence the Cheltenham Gold Cup betting.
The Grade 2 Game Spirit Chase is one of the 2m chases of the season. Previous winners include Nicky Henderson's Sprinter Sacre (2012) and Altior (2017 and 2018).
The Challow Novices' Hurdle in December and the Long Distance Hurdle are other Cheltenham trials. The Betfair Hurdle was formerly known as the Tote Gold Trophy and is one of the richest handicap hurdles of the season.
Newbury Betting Tips
Leading Lambourn Trainer Nicky Henderson has a good record with his novices here. It ‘s always worth studying his runners over hurdles when selecting your Newbury bets.
Philip Hobbs also does well here with his runners over the smaller obstacles. Colin Tizzard's runners are worth following over fences, particularly in the big handicap chases.
One useful Newbury tip when betting on the Ladbrokes Trophy is to look for horses with previous form at the track. Most past winners have been experienced chasers with winning form at 3m or further.
There's always a busy ante-post Newbury betting market on the Betfair Hurdle. The recent trend here has been to look for an improving novice aged five or six. Horses with good recent form tend to dominate this highly competitive race.
Champion jockey Richard Johnson often features in Newbury tips, while Gavin Sheehan has also enjoyed plenty of success here. John Gosden has a good strike rate at Newbury and Frankie Dettori and Jim Crowley are among the leading flat jockeys at the track.
Four-year-olds have by far the best record in the Lockinge Stakes and the race is usually won by a horse with a previous Group 1 victory. Visit news.williamhill.com for all the horse racing previews, news and the latest Newbury odds.
Newbury Course Characteristics
Newbury is a left-handed galloping track with a circuit of almost 1m6f. It has a long, wide home straight with a straight course for races up to 1m on the flat. There are slight undulations, but Newbury is regarded as one of the easiest courses to ride in the country.
The nature of the track makes it ideal for newcomers under both codes. It's a favoured option for the top Lambourn stables and only Newmarket hosts better quality maiden races. There's no discernible draw bias and Newbury form usually holds up well at other courses.
Newbury Racecourse - How to get there
Newbury Racecourse is in the parish of Greenham in Berkshire, just over 17 miles from Lambourn.
Road users should follow signs from Junctions 12 and 13 from the M4 and the A34. The racecourse has its own railway station and trains run direct from London Paddington on all major race days.
Newbury Horse Racing History
Racing in the Newbury area was first recorded at Enborne Heath in 1805 before being transferred to Woodhay Heath ten years later. The current Newbury Racecourse was not established until 1905.
Kingsclere-based trainer John Porter instigated plans for the new course and is credited with being the founder. He trained a winner on the second day of Newbury races before retiring at the end of the 1905 season.
Porter is remembered by The John Porter Stakes, a Group 3 race during the April meeting.
National Hunt racing was introduced within one year of the first flat race meeting and Newbury remains one of Britain's premier dual purpose racecourses.
Famous Newbury Races and Racehorses
William Hill Betting Site
The great Arkle won the Hennessy Gold Cup in 1964 and 1965, carrying top weight of 12st 7lbs in both races. He was narrowly beaten the following year by Stalbridge Colonist when trying to concede the winner 35lbs.
Fulke Walwyn trained a record seven Hennessy winners including Mill House in 1961. Paul Nicholls trained Denman to win the race in 2007 and 2009. Other top horses successful in this Newbury race include Cheltenham Gold Cup winners Bobs Worth (2012) and Native River (2016), alongside Grand National winner Many Clouds (2014).
Previous Betfair Hurdle winners include Mysilv (1995), Make A Stand (1997) and My Tent Or Yours (2013). The roll of honour for the Lockinge Stakes features two of racing's all-time greats in Brigadier Gerard (1972) and Frankel (2012).
Frankel also won the Greenham Stakes here before his brilliant victory in the 2,000 Guineas at Newmarket. Sir Henry Cecil's colt was odds-on in the Newbury betting on both occasions and retired unbeaten after 14 races.
The Haynes, Hanson and Clark Conditions Stakes has a remarkable record of producing champion racehorses. Henbit (1979) and Shergar (1980) both went on to win the Epsom Derby. Two-time Prix de l'Arc de Triomphe winner Rainbow Quest (1983), King's Theatre (1993) and Nayef (2000) also won this race.
In hindsight, it's obvious that FanDuel and DraftKings would lead the early US sports betting market.
William Hill Betting
They spent billions on marketing, built a sports-mad userbase, and had ready-made product teams. When projecting forward, those advantages aren't going anywhere.
As Flutter CEO Peter Jackson put it in a recent investor call:
'When we look at life through the lens of Fox Bet, as a subscale competitor, it's very tough. It makes us realize how big an advantage the FanDuel brand has. Particularly around acquiring customers at sensible costs. And that reminds us to keep pushing hard and investing.'
Head start for FanDuel, DraftKings
When sports betting goes live in California for instance, everyone is pretty much starting from scratch except the DFS firms. Some casino chains will have rewards members, but that's a completely different customer cohort.
Even in already-regulated states, DFS firms can get customers in the door and into the database at 18 years old rather than 21.
But even third place in a $20 billion market is a prize worth playing for. Talking to a range of sources, three main contenders emerged:
- BetMGM
- Barstool Sportsbook
- Caesars/William Hill
So who has the edge? Read on …
Customer pool
Barstool appears to hold an edge here based on its database. Of the company's 66 million monthly unique visitors, 62% bet on sports with 44% of those betting at least once a week, according to Penn National.
That's reflected in the number since launch, with Barstool currently holding a 12% market share in PA sports betting handle less than two full months after launch.
That kind of percentage would be a huge win if replicated nationally. And Barstool founder Dave Portnoy has noted the sportsbook will do better when all operators starts on a level playing field in new markets like Michigan.
'I'm a Barstool fan because they have a great community and a clear means of monetizing it,' said Ismail Vali, the chief product and marketing officer at CX consultancy A Game Above. 'Whilst Hills and BetMGM are all about the ‘player versus bookie' adversarial relationship, Barstool stands out as the brand bucking the standard dynamic. Barstool is a fan community that also offers betting, and clearly set apart from all other bookies as a result.
MGM and Caesars have both spoken about the power of their rewards databases, but there's not yet much evidence those players convert to sports betting at a meaningful rate.
The wildcard here is BetMGM's deal with Yahoo. The two companies recently connected wallets so customers can use their Yahoo account to register and sign-in to their BetMGM account, then bet without leaving the Yahoo app. A truly seamless journey there could replicate some of the advantages FanDuel and DraftKings enjoy, even if Yahoo is not on the same scale as those two.
Sports betting brand
A recent poll of nearly 7,000 US citizens put Barstool behind only the DFS giants in terms of brand awareness.
There are similar trends in Google search data, where Barstool is outperforming BetMGM and William Hill in New Jersey and Pennsylvania.
'Barstool Sportsbook has the best sports brand by a wide margin,' said former FanDuel and Barstool exec Dave VanEgmond. He predicts Barstool to be the number 3 in the market, with a 10+% nationwide market share.
Several execs contacted highlighted the authenticity of the Barstool brand and personalities who genuinely bet on the games.
Elsewhere, gambling content creator Jamie Salsburg noted the Barstool Sportsbook was generating unique engagement on places like YouTube.
'Barstool Sportsbook has 4.6 million views on 158 videos YouTube videos, consistently hitting five- and six-figure views on every video (more than 29,000) on average,' Salsburg said. 'Meanwhile there's lots of lots of three-digit views on the DraftKings channel.'
Long-term, Caesars might be well served to absorb the William Hill brand into the Caesars Sportsbook. But Caesars CEO Tom Reeg said recently that 'both brands will live on in the US.'
Marketing war chest
The US is without doubt a market reserved for those with deep pockets.
Despite their current leadership, both FanDuel and DraftKings have upped their investment in the market in recent months.
Their customer lifetime value (CLV) models show investing now pays off in the long run. But that puts pressure on competitors to keep up or get drowned out.
So who can keep up?
BetMGM has been clear it will spend 'whatever it takes' to get to the top tier of US sports betting. That includes at least $450m for US online gambling.
That spend has been used to seemingly good effect so far, with BetMGM holding an 18% share of markets where it is live (including online gaming.) The GVC half of the parent companies is cash-generative and insulated from COVID-19 by its online nature, suggesting the money won't dry up anytime soon.
Meanwhile, Penn recently raised almost $1 billion but a good chunk of that will go to shoring up a heavily indebted balance sheet.
'I'm a little nervous about Penn's debt, which may wind up being a problem in terms of truly unleashing Barstool,' said one US-based investor with gaming experience, speaking on background. 'But those Penn Barstool numbers in PA are pretty impressive. Imagine them putting a big budget behind it too.'
Caesars has not done a capital raise for US online gambling, but CEO Tom Reeg said the combined Hills and Caesars digital business was doing $100m in positive EBITDA a year.
Sportsbook product
It's fair to say product has not been top priority in the US since PASPA was repealed. Operators have been more focused on getting live in as many states as possible.
A recent Eilers & Krejcik review of NJ sportsbook apps found only a minor correlation between their app score and operator market share. But more mature markets show that long-term, users become more discerning and product is key.
There are several important two-year-old races at Newbury, including the Group 2 Mill Reef Stakes over 6f. The Haynes, Hanson and Clark Conditions Stakes and the Horris Hill Stakes are other races for juveniles with Classic potential.
The Weatherbys Super Sprint was first run in 1991, a two-year-old conditions race over 5f. The weight each horse shall carry is dictated by its price at the sales. The race was devised by Lord Carnarvon and Richard Hannon Senior, the latter going on train the winning horse on seven occasions.
The highlight of the National Hunt season at Newbury is the Grade 3 Ladbrokes Trophy in November.
This is one of the most prestigious handicap chases in racing and Newbury odds are published as soon as the entries are announced. It has often attracted top-class chasers and can influence the Cheltenham Gold Cup betting.
The Grade 2 Game Spirit Chase is one of the 2m chases of the season. Previous winners include Nicky Henderson's Sprinter Sacre (2012) and Altior (2017 and 2018).
The Challow Novices' Hurdle in December and the Long Distance Hurdle are other Cheltenham trials. The Betfair Hurdle was formerly known as the Tote Gold Trophy and is one of the richest handicap hurdles of the season.
Newbury Betting Tips
Leading Lambourn Trainer Nicky Henderson has a good record with his novices here. It ‘s always worth studying his runners over hurdles when selecting your Newbury bets.
Philip Hobbs also does well here with his runners over the smaller obstacles. Colin Tizzard's runners are worth following over fences, particularly in the big handicap chases.
One useful Newbury tip when betting on the Ladbrokes Trophy is to look for horses with previous form at the track. Most past winners have been experienced chasers with winning form at 3m or further.
There's always a busy ante-post Newbury betting market on the Betfair Hurdle. The recent trend here has been to look for an improving novice aged five or six. Horses with good recent form tend to dominate this highly competitive race.
Champion jockey Richard Johnson often features in Newbury tips, while Gavin Sheehan has also enjoyed plenty of success here. John Gosden has a good strike rate at Newbury and Frankie Dettori and Jim Crowley are among the leading flat jockeys at the track.
Four-year-olds have by far the best record in the Lockinge Stakes and the race is usually won by a horse with a previous Group 1 victory. Visit news.williamhill.com for all the horse racing previews, news and the latest Newbury odds.
Newbury Course Characteristics
Newbury is a left-handed galloping track with a circuit of almost 1m6f. It has a long, wide home straight with a straight course for races up to 1m on the flat. There are slight undulations, but Newbury is regarded as one of the easiest courses to ride in the country.
The nature of the track makes it ideal for newcomers under both codes. It's a favoured option for the top Lambourn stables and only Newmarket hosts better quality maiden races. There's no discernible draw bias and Newbury form usually holds up well at other courses.
Newbury Racecourse - How to get there
Newbury Racecourse is in the parish of Greenham in Berkshire, just over 17 miles from Lambourn.
Road users should follow signs from Junctions 12 and 13 from the M4 and the A34. The racecourse has its own railway station and trains run direct from London Paddington on all major race days.
Newbury Horse Racing History
Racing in the Newbury area was first recorded at Enborne Heath in 1805 before being transferred to Woodhay Heath ten years later. The current Newbury Racecourse was not established until 1905.
Kingsclere-based trainer John Porter instigated plans for the new course and is credited with being the founder. He trained a winner on the second day of Newbury races before retiring at the end of the 1905 season.
Porter is remembered by The John Porter Stakes, a Group 3 race during the April meeting.
National Hunt racing was introduced within one year of the first flat race meeting and Newbury remains one of Britain's premier dual purpose racecourses.
Famous Newbury Races and Racehorses
William Hill Betting Site
The great Arkle won the Hennessy Gold Cup in 1964 and 1965, carrying top weight of 12st 7lbs in both races. He was narrowly beaten the following year by Stalbridge Colonist when trying to concede the winner 35lbs.
Fulke Walwyn trained a record seven Hennessy winners including Mill House in 1961. Paul Nicholls trained Denman to win the race in 2007 and 2009. Other top horses successful in this Newbury race include Cheltenham Gold Cup winners Bobs Worth (2012) and Native River (2016), alongside Grand National winner Many Clouds (2014).
Previous Betfair Hurdle winners include Mysilv (1995), Make A Stand (1997) and My Tent Or Yours (2013). The roll of honour for the Lockinge Stakes features two of racing's all-time greats in Brigadier Gerard (1972) and Frankel (2012).
Frankel also won the Greenham Stakes here before his brilliant victory in the 2,000 Guineas at Newmarket. Sir Henry Cecil's colt was odds-on in the Newbury betting on both occasions and retired unbeaten after 14 races.
The Haynes, Hanson and Clark Conditions Stakes has a remarkable record of producing champion racehorses. Henbit (1979) and Shergar (1980) both went on to win the Epsom Derby. Two-time Prix de l'Arc de Triomphe winner Rainbow Quest (1983), King's Theatre (1993) and Nayef (2000) also won this race.
In hindsight, it's obvious that FanDuel and DraftKings would lead the early US sports betting market.
William Hill Betting
They spent billions on marketing, built a sports-mad userbase, and had ready-made product teams. When projecting forward, those advantages aren't going anywhere.
As Flutter CEO Peter Jackson put it in a recent investor call:
'When we look at life through the lens of Fox Bet, as a subscale competitor, it's very tough. It makes us realize how big an advantage the FanDuel brand has. Particularly around acquiring customers at sensible costs. And that reminds us to keep pushing hard and investing.'
Head start for FanDuel, DraftKings
When sports betting goes live in California for instance, everyone is pretty much starting from scratch except the DFS firms. Some casino chains will have rewards members, but that's a completely different customer cohort.
Even in already-regulated states, DFS firms can get customers in the door and into the database at 18 years old rather than 21.
But even third place in a $20 billion market is a prize worth playing for. Talking to a range of sources, three main contenders emerged:
- BetMGM
- Barstool Sportsbook
- Caesars/William Hill
So who has the edge? Read on …
Customer pool
Barstool appears to hold an edge here based on its database. Of the company's 66 million monthly unique visitors, 62% bet on sports with 44% of those betting at least once a week, according to Penn National.
That's reflected in the number since launch, with Barstool currently holding a 12% market share in PA sports betting handle less than two full months after launch.
That kind of percentage would be a huge win if replicated nationally. And Barstool founder Dave Portnoy has noted the sportsbook will do better when all operators starts on a level playing field in new markets like Michigan.
'I'm a Barstool fan because they have a great community and a clear means of monetizing it,' said Ismail Vali, the chief product and marketing officer at CX consultancy A Game Above. 'Whilst Hills and BetMGM are all about the ‘player versus bookie' adversarial relationship, Barstool stands out as the brand bucking the standard dynamic. Barstool is a fan community that also offers betting, and clearly set apart from all other bookies as a result.
MGM and Caesars have both spoken about the power of their rewards databases, but there's not yet much evidence those players convert to sports betting at a meaningful rate.
The wildcard here is BetMGM's deal with Yahoo. The two companies recently connected wallets so customers can use their Yahoo account to register and sign-in to their BetMGM account, then bet without leaving the Yahoo app. A truly seamless journey there could replicate some of the advantages FanDuel and DraftKings enjoy, even if Yahoo is not on the same scale as those two.
Sports betting brand
A recent poll of nearly 7,000 US citizens put Barstool behind only the DFS giants in terms of brand awareness.
There are similar trends in Google search data, where Barstool is outperforming BetMGM and William Hill in New Jersey and Pennsylvania.
'Barstool Sportsbook has the best sports brand by a wide margin,' said former FanDuel and Barstool exec Dave VanEgmond. He predicts Barstool to be the number 3 in the market, with a 10+% nationwide market share.
Several execs contacted highlighted the authenticity of the Barstool brand and personalities who genuinely bet on the games.
Elsewhere, gambling content creator Jamie Salsburg noted the Barstool Sportsbook was generating unique engagement on places like YouTube.
'Barstool Sportsbook has 4.6 million views on 158 videos YouTube videos, consistently hitting five- and six-figure views on every video (more than 29,000) on average,' Salsburg said. 'Meanwhile there's lots of lots of three-digit views on the DraftKings channel.'
Long-term, Caesars might be well served to absorb the William Hill brand into the Caesars Sportsbook. But Caesars CEO Tom Reeg said recently that 'both brands will live on in the US.'
Marketing war chest
The US is without doubt a market reserved for those with deep pockets.
Despite their current leadership, both FanDuel and DraftKings have upped their investment in the market in recent months.
Their customer lifetime value (CLV) models show investing now pays off in the long run. But that puts pressure on competitors to keep up or get drowned out.
So who can keep up?
BetMGM has been clear it will spend 'whatever it takes' to get to the top tier of US sports betting. That includes at least $450m for US online gambling.
That spend has been used to seemingly good effect so far, with BetMGM holding an 18% share of markets where it is live (including online gaming.) The GVC half of the parent companies is cash-generative and insulated from COVID-19 by its online nature, suggesting the money won't dry up anytime soon.
Meanwhile, Penn recently raised almost $1 billion but a good chunk of that will go to shoring up a heavily indebted balance sheet.
'I'm a little nervous about Penn's debt, which may wind up being a problem in terms of truly unleashing Barstool,' said one US-based investor with gaming experience, speaking on background. 'But those Penn Barstool numbers in PA are pretty impressive. Imagine them putting a big budget behind it too.'
Caesars has not done a capital raise for US online gambling, but CEO Tom Reeg said the combined Hills and Caesars digital business was doing $100m in positive EBITDA a year.
Sportsbook product
It's fair to say product has not been top priority in the US since PASPA was repealed. Operators have been more focused on getting live in as many states as possible.
A recent Eilers & Krejcik review of NJ sportsbook apps found only a minor correlation between their app score and operator market share. But more mature markets show that long-term, users become more discerning and product is key.
So how did the 16 key brands fare in the Eilers review?
- BetMGM: Ninth
- William Hill: 12th
- Caesars: 16th
Barstool was not rated, but has an AppleApp Store rating of 4.7, the same as FanDuel and BetMGM. But Barstool may be somewhat limited in its product upside thanks to its reliance on third-party sportsbook provider Kambi.
Former FanDuel CEO Nigel Eccles noted Barstool was probably never going to lead on product, but needs to be just good enough to allow the marketing wizardry to shine.
'I think they can definitely do that, but the product has probably got to be better than it is today,' Eccles said. 'As it stands, FanDuel is just a better product, especially in-play.'
FanDuel has spoken frequently about the product benefits of owning its entire tech stack. BetMGM and William Hill both have that capability, but the Eilers review suggests there is still work to do. BetMGM in particular drew strong reviews for its technology but seemingly hasn't translated that to product yet.
'They [BetMGM] were tripping over themselves to get into the market so that may have led to some issues,' said one senior exec from the B2B side of the industry. 'But they have the agility to fix it and fix it quickly.'
Market access
William Hill/Caesars has access in 24 states, the most of any operator in the sector according to Hills. They are also dominant in the key state of Nevada.
Meanwhile Penn has access in 19 states, but crucially not for New York.
BetMGM also has access to 19 states.
Leadership and focus
This is the biggest concern for William Hill/Caesars as they will have to go through a complex integration over the next year alongside another Caesars integration with Eldorado.
'The very fact they have two names and two brand shows they have a lot of work to do,' said Eccles.
There are also some questions here for Penn/Barstool, whose management team are new to the sports betting game and will undoubtedly face some hiccups as they scale.
Meanwhile BetMGM has the most experienced management team by a decent margin.
'Our business is nuanced,' said the B2B exec. 'It happens in the margin and the execution risk is really high. FanDuel is going gangbusters because they understand the industry. I don't think BetMGM is too far away from that and they are making those investments too.'
So who has the edge?
BetMGM probably has the highest floor, in part because of its willingness to spend big early. Product is perhaps a question now, but the GVC technology is proven around the world and you'd back the management team to figure out any wrinkles before long.
Hills Inplay Betting Game
Barstool might have the highest upside thanks to its brand, marketing prowess, and rabid fanbase. If any US company can replicate the success of Sky Bet in the US, it's likely them. The biggest question is whether they can build a differentiated product in the long run, especially while the management team learns on the job.
William Hill/Caesars has the most questions to answer simply by virtue of its retail history, relative conservatism around marketing, and the looming integration. But that retail estate and best-in-class sprawling market access also offers a safe floor, even if the upside is potentially capped.
Honorable mentions
So what about the wildcards for the top three?
An obvious candidate is bet365, the market leader in much of Europe and Asia. The company is revered around the industry for its formidable product and in-house tech. It also benefits from being privately owned, with the accompanying freedom for longer-term thinking. 365 finished second in the Eilers app review behind only FanDuel, belying its current 2% NJ market share.
While bet365 has started to ramp up its marketing in New Jersey, it's still been quiet in the US as a whole.
'One thing they don't have is urgency,' says one rival US sportsbook exec, who asked not be named. 'Someone like Hills had to go hard early because the share price depended on it. But bet365 has the luxury of waiting. They can wait five or ten years to see what happens.'
There are questions about whether the product translates to the US. Bet365 is heavily focused on in-play betting and offers a phenomenally broad range of markets.
That's not necessarily a natural fit for the US, where users are generally newer to sports betting and currently prefer to wager before the game.
Other contenders in US sports betting
Fox Bet could have a bright future as a mass-market brand especially when sports betting is truly nationwide and the power of the Fox network can be leveraged more effectively. But as Jackson said at the top, Fox Bet is the clear second banana to FanDuel.
Elsewhere, Rush Street Interactive with its BetRivers band is a top-three player in Illinoisand Pennsylvania, but might be more focused on those regions than on national dominance. It's also more weighted towards online gaming, where it owns proprietary technology.
Finally, PointsBet has also shown its top-five ambitions with a deal worth up to $500 million with NBC, and a product that was rated highly by Eilers. However it might be undercapitalized compared to the market leaders.
